Some Cool Viral Marketing

I recently came across two videos that were a part of separate but rather unique viral campaigns. The first here is a not so run-of-the-mill commercial for Woolite Laundry Detergent, and it was directed by the hard-rocking, horror guru Rob Zombie.

The second campaign I saw was a bit different. It’s a music video by the well-known artist Method Man rhyming about the Sour Patch Kids candies.

Why you ask? Well, it’s actually a music video disguised as a promotion for a new iPhone Game called Sour Fling. Available on iTunes.

Sour Fling for iPhone 3GS, iPhone 4, iPod touch (3rd generation), iPod touch (4th generation), and iPad on the iTunes App Store.

I can’t say that these are entirely new concepts but I certainly like the twisty trend advertisers are taking. I’ll keep my eyes peeled for more…

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About Robert Nyerges

Robert Nyerges is a filmmaker currently working in the Los Angeles, CA.
This entry was posted in Commercial, Marketing, Television. Bookmark the permalink.

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