Category Archives: Cinema

Comfort Zones

This post serves merely to step forward and acknowledge the unique courage that a select group of artists exhibit from time to time by stepping out of their respective “comfort zones”. In the upcoming film The Secret Life of Walter Mitty, actor Ben … Continue reading

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Viral Marketing Campaigns on the Rise

Viral marketing might not necessarily be a new concept, but over the last few months there has certainly been an increasing number of upcoming feature films resorting to tie-in videos to promote their release. I first noticed the trend back … Continue reading

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Going Green? Why Now?

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The Fruits of Labor

Almost exactly one year ago I began working professionally in this industry and, unfortunately, up until now, I have not had much to show for it. During that expanse of time, however, I did have the privilege of being a … Continue reading

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Bond is Back in Skyfall

For months we have seen glimpses and peeks of what 007 will be up to in his upcoming film, but now there are finally two full theatrical trailers for the twenty-third James Bond film, entitled Skyfall. These more in-depth previews of … Continue reading

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What Have We Really Learned From The Dark Knight Rises Trailers?

The good news is that July of 2012 has finally arrived and the widely anticipated release of Christopher Nolan’s The Dark Knight Rises is only mere days away. The bad news is that this third and final film will bring a prosperous seven-year … Continue reading

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Physics Matter In Movies

Today, in the twenty-first century, movies are constantly dominated by the crutch of computer generated imaging for special effects. Perhaps, CGI is the product of filmmakers attempting to dream bigger or, perhaps, it spawns from an attempt to squeeze the … Continue reading

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