Category Archives: Technology

Viral Marketing Campaigns on the Rise

Viral marketing might not necessarily be a new concept, but over the last few months there has certainly been an increasing number of upcoming feature films resorting to tie-in videos to promote their release. I first noticed the trend back … Continue reading

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Going Green? Why Now?

Posted in Animation, Awards, Cameras, CGI, Cinema, Cinematography, DSLR, Film, Hollywood, Industry, Movies, Oscars, Technology, VFX | Tagged , , , , , | Leave a comment

Physics Matter In Movies

Today, in the twenty-first century, movies are constantly dominated by the crutch of computer generated imaging for special effects. Perhaps, CGI is the product of filmmakers attempting to dream bigger or, perhaps, it spawns from an attempt to squeeze the … Continue reading

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The Theory Behind 48 Frames Per Second

Recently, Peter Jackson debuted 10 minutes of 3D RED EPIC footage from The Hobbit: An Unexpected Journey that was shot in 48-frames per second as opposed to the conventional film standard of 24. The reveal was met with some rather mixed reactions. Higher frame rates, that … Continue reading

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