Category Archives: Trailers

Viral Marketing Campaigns on the Rise

Viral marketing might not necessarily be a new concept, but over the last few months there has certainly been an increasing number of upcoming feature films resorting to tie-in videos to promote their release. I first noticed the trend back … Continue reading

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Bond is Back in Skyfall

For months we have seen glimpses and peeks of what 007 will be up to in his upcoming film, but now there are finally two full theatrical trailers for the twenty-third James Bond film, entitled Skyfall. These more in-depth previews of … Continue reading

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What Have We Really Learned From The Dark Knight Rises Trailers?

The good news is that July of 2012 has finally arrived and the widely anticipated release of Christopher Nolan’s The Dark Knight Rises is only mere days away. The bad news is that this third and final film will bring a prosperous seven-year … Continue reading

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Movie Trailer Roundup

It would be hard to miss the countless trailers for this summer’s biggest blockbuster contenders; The Amazing Spider-Man, The Dark Knight Rises, Total Recall, and of course, the testosterone-fueled The Expendables 2. With these movies constantly dominating the silver screens, as well … Continue reading

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Trailer Dichotomy

The Teaser Movie trailers are some of the most powerful and influential forms of today’s popular mass media. Often times, a flashy, well-made movie trailer can spark excitement and anticipation for a film that actually ends up being rather forgettable. … Continue reading

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